Okay, so it has to be said that, when it comes to protecting the soles of designer shoes, around 70% of the self-healing protective film kits that we supply online are destined to adorn the beautiful gloss red soles that have become the trademark of Christian Louboutin’s fabulous creations… and quite rightly so.

However, it’s a popular misconception that these glorious red soles are the one and only soles worth nurturing. In fact, we have been a huge fan of the intriguing Jeffery West range of men’s footwear and apparel for quite some time and their distinctive ‘tattooed’ soles are a thing of real beauty. You can even have a bespoke tattoo etched into the sole if you are lucky enough to attend one of their invitation-only events.

More recently, we have seen an influx of online orders and Jeffery West shoes coming in to us for bespoke sole and leather upper protection. We guess, with six retail stores now established (5 in the UK and 1 in New York) the brand has become more popular along with general public awareness of our bespoke services. A typical order would include bespoke self-healing protective film, cut specifically for the soles of each shoe, along with a hydrophobic, stain resistant coating for either the leather, fabric or suede uppers. And, without doubt, if we have ever seen any shoe soles equally worthy of protection as a pair of Louboutin’s, particularly a gents shoe brand, then these are it!